Is Search Engines Traffic Not Necessary For Hive and Its Tribes?
We have admitted that hive and its tribes have poor SERP. I'm not sure what the reasons are.One of my observations is the duplicate content. Every hive post will be syndicated to the tribe's front end with a certain hashtag. Search engines do not like duplicate content. The other reason is that some of the hive authors post the same articles. As the authors have the copyright over the contents, they can post the same articles or contents on other platforms like steem, blurt, and others.
Does hive not need search engine traffic?
Search engines do not guarantee views. The views are from hive members. That is correct. In that case, most views come from members' visits. The reward is also from the upvotes. Aside from that, there are no central developers who profit from non-hive user traffic.I think hive does not need search engines.
How does hive grow?
Hive is a word of mouth phenomenon. I discovered Steem after reading a thread on bitcointalk.I believe hive will be similar to steem.Today, some hive whales are trying to fund a marketing program. I read a post that it is paid marketing. Hive will grow through a paid marketing campaign. That is a good idea.
How about the tribes?
The tribes are dependent on hives. If hive grows, the tribes will grow. Leo cooperates with some other developers to create new projects. This colaboration is a kind of campaign. Leo takes benefits from it. I do not see other tribes that are active in colaboration with other chain developers. I hope there will be more hive tribe developers will take benefit from this step. POB community has a lot of active users. The users discussed POB and its development. I hope this tribe will think to take advance steps to make a strategy on how to campaign on the front end. How about other tribes? Other tribes look inactive. They only focus on developing community in hive. The tokens are only additional rewards. Most tokens have no value in the market. Though some tokens have value, users can not get much benefit because the tokens are not liquid. You can visit hive-engines. You will see too many tokens that have volume trading under $100 daily.
The future of hive tribes
Hive tribes with their tokens will be passive community tokens. Their growth depends on the hive growth. There will be more hive tribe creations in the future. In a bad situation, there will be competition among hive users. Hive users will move from one hive to the new ones that have a higher chance to grow. Hive tribes that only give rewards with their tokens will be left by their users. More users will move their assets to more liquid tokens. You can see the highest daily trading volume in hive-engines. Those tokens will attract more users than other tokens.
Conclusion
Hive tribes should grow without waiting for the hive to grow. They should be active in campaigning for their platform for new users. Collaboration with other chain developers is one of the strategies to market hive tribes to other chain communities. Hive tribe developers need to think of search engines as the marketing strategy. They should also think about attracting new users to their front end. Buying back tokens, giving away and burning tokens can be a good campaign for hive and non-hive users.
I agree with most of what you've said, but since all publicity is good publicity, I think Hive needs Search Engine Optimization.
For sure, SEO will bring hive to the well known publication on cryptocurrency. Besides that, traffic from search engines is a free marketing campaign if hive posts are on top SERP.
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So I just thought of this... What if our POB front end allows a custom type of post? Published using js-on instead of the regular publication method. Like Splinterlands battles, except instead of "this is my team", "this is my post", which the front end then reads. We would have POB-front end-exclusive posts, which also opens up new mechanisms... Uh, just something we could start to brainstorm around.
If it is possible to make a tribe have an exclusive content, I think one of two of tribes should think about that and start on board. Without waiting for hive to grow, the tribe can do some campaign to attract new users to the front end.
I am 100% positive it is possible, but there are a lot of caveats. "Non-posts" can't be upvoted. It would have to be designed from scratch.
For a community like Hive, I think search engine rankings aren't so important unlike with say affiliate marketing content. Even if users were to land on Hive/POB, they'd read the article they came for and bounce off to the next site.
It isn't clear that they can sign up and earn rewards etc. For anyone who doesn't have all this explained to them, they might just see the votes and think it is some reddit type rewards. They might sign up to leave a comment, though.
To promote Hive/POB, i'd rely on a ton of ads and word of mouth advertising on other forums. Particularly helpful would be if there were related posts or communities to name-drop Hive.
Agree with you that hive does not rely on search engines because rewards come from the internal protocol. Let's think about exploring benefit of SERP. Let's talk about publish0x. Publish0x has better SERP than hive. Now, there are a number of big cryptocurrency start ups trust publish0x as the partner to promote their projects like BAT, Ampleforth, DAI and others. What does it mean? Publish0x is a reputable cryptocurrency publication that non publish0x users appreciate it. The admin is also strict. They will delete duplicate contents if the content is indicated similar on other platform. Most users who post on publish0x will write a short paragraph for a post that has been posted on other platforms. The short paragraph is different with a link to the original article.
Exclusive publications for tribes will have great benefit for SERP. In my opinion, the tribe will onboard with high rank on search engines and attract more investors.
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I'm in agreement that all things being equal, I'd rather not have duplicate content on here. But the front-end onboarding is so bad that I don't think even people landing on the page will think much of signing up.
Better SERP never hurt anybody, that's for sure lol. The other thing is that I don't think Hive in general gets many external links from high DR pages.
Thanks for bringing this up. I publish my WP site to my hive blog with a plugin called Exxp. It did not occur to me that search engines wouldnt like a duplicate.
Does the Hive blogs get indexed? I am not sure.
I do like that I don't need to rely on search engines to get people to my Hive blog unlike my WordPress site
Search engines still crawled the duplicate contents but unique and original contents will rank better .